May 2026
Preliminary Site Work Begins
ROOTED IN HISTORY. EVER TO THE FUTURE.
Jordan-Hare North Project
Advancing a Historic
Investment in Auburn's Future
The most significant expansion in Auburn Athletics and Jordan-Hare history, this project creates a destination within the stadium for students and the Auburn Family. Built to serve beyond Saturdays, it reimagines the venue as a year-round home for connection—enhancing comfort, access, and experience while preserving the traditions that define it and extending its spirit into everyday life.
Enhancing the Jordan-Hare Gameday Experience
This project delivers stadium-wide improvements, including new entry gates, expanded restrooms, additional elevators, and more points of sale. For the first time in stadium history, dedicated on-site concessions kitchens elevate speed, quality, and efficiency, while new destinations like Tiger's Terrace and Shug's add energy and variety. The North Plaza enhances arrival, gathering, and year-round connectivity across campus.
Connecting the East and West Upper Decks
The upper deck is transformed into a fully connected concourse, improving circulation, access, and comfort. Enhancements include expanded restrooms, additional concessions, more standing room, and improved vertical access. It also creates a dedicated home for the Eagle Flight, elevating the level into a more connected, engaging, and memorable gameday experience.
Introducing New Premium Concepts
An entirely new portfolio of premium seating redefines the Auburn football experience, introducing concepts never before seen in the stadium—from rooftop clubs and refined suites to patio-style spaces, loge boxes, and field-level experiences. Together, these offerings create a dynamic, flexible premium environment designed to meet every fan's style of gameday.
Elevating the Auburn Student Experience
This project transforms the stadium into a true campus destination—serving Auburn students year-round. Purpose-built spaces support events, programming, and gatherings beyond gameday, creating new opportunities for connection and growth. The North Plaza enhances daily campus life, ensuring the stadium remains an active, accessible part of the Auburn experience 365 days a year.
Linking Campus and Stadium: North Plaza
Positioned between Jordan-Hare Stadium and historic Petrie Hall, the North Plaza creates a new front door to both the stadium and campus. Designed as a blend of green space, brick, and hardscape, it delivers year-round value for students while enhancing gameday energy and flow. It strengthens campus connectivity and creates a seamless transition from campus life into the energy of Jordan-Hare.
The Future
Through this project, the north exterior of Jordan-Hare Stadium takes on the familiar character of Auburn's campus—rooted in respect for place and aligned with its architectural language. The transformation reinforces continuity, identity, and a deeper sense of belonging.
CURRENT THE FUTURE 
Project Timeline
Project Timeline
Summer 2026
Project Groundbreaking
Fall 2028
Completion of Levels 0-3
Spring 2029
Completion of Levels 4-6
Fall 2029
Kickoff in Completed JHS
Voices of Leadership
This project represents a thoughtful investment in how Auburn brings people together, not only on game day, but throughout the life of the university. As a land-grant institution, we are called to create spaces that support learning, strengthen relationships and serve the broader community. The North End Zone addition and North Plaza will provide a central, welcoming place where students, faculty, alumni and visitors can gather for meaningful experiences that reflect the spirit of Auburn. These spaces will support everything from daily student engagement to major university milestones, all while enhancing connectivity across campus. We are building with purpose, ensuring that what we create today will continue to serve the Auburn Family well into the future.
I am honored to be part of a Board committed to strengthening Auburn for generations to come. Auburn's strategic plan reflects the very best of who we are and where we are going. By approving items such as the Jordan-Hare North Project, new academic programs and further investments in the student experience, we see the strategic plan actively shaping Auburn’s future in practical and lasting ways. It takes the “Creedal” values that have long defined this institution and turns them into clear priorities, thoughtful investments and meaningful action.
By prioritizing adaptability, the project enables consistent, multifunctional use throughout the calendar year. The design encourages flexibility, durability and shared use, ensuring these spaces can support a wide range of academic, event and operational needs while strengthening the overall campus framework for decades to come.
Spaces like this make it easier to show up, get involved and lead. Campus collaboration helped shape a project that reflects what students need, and adding spaces for meetings, events and organization programming creates more opportunities to participate and stay connected on campus.
Auburn creates an exceptional student experience by providing students the spaces, resources and opportunities they need to gather, connect and engage with each other. By dramatically expanding student life space in the heart of campus, we answer a growing demand for places where students can celebrate milestones, build community and take part in the traditions that shape Auburn.
The Jordan-Hare North Project will benefit Auburn for generations, elevating the experience for all fans on football Saturdays while also enhancing the campus community year-round. We are extraordinarily grateful to the Board of Trustees for their final approval, and to President Roberts and Auburn University leadership for their partnership. We encourage Auburn people to enthusiastically support the 'Ever Auburn' campaign.
This is an unbelievable day for the Auburn Family. I want to thank the Board of Trustees, President Roberts and John Cohen for their leadership and vision in making this happen. The Jordan-Hare North Project will be an elite space that serves the entire Auburn community 365 days a year. Jordan- Hare is the best game day environment in the country, and this project is going to take that experience to a completely different level. It's a great time to be an Auburn Tiger. War Eagle!
Future Spaces
Levels
Explore the Jordan-Hare North Project Level By Level
Gameday Experiences
Explore All of the New Gameday Experience Offerings
365 Experiences
Intentional Design to Maximize Space Usage 365-Days Per Year
Connect With Us
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Frequently Asked Questions
The Jordan-Hare North Project is the largest capital investment in the history of Auburn Athletics and Jordan-Hare Stadium. It transforms the north end of the stadium with new premium seating, expanded hospitality, improved concourses, modernized infrastructure, and year-round student-life spaces.
Auburn is responding to unprecedented demand for premium seating, modern amenities, and expanded student-life space in the heart of campus. Premium seating currently represents only 5.7% of stadium capacity, while more than 5,000 fans are on waitlists and interest lists. The project also enhances accessibility, improves operational efficiency, and creates flexible spaces that serve students 365 days a year. It positions Auburn for long-term success at a time when revenue growth directly supports competitive excellence.
Construction will not impact seating during the 2026 football season. After the 2026 season, rows 55–63 in sections 36–45 are scheduled to be removed. After the 2027 season, rows 1–8 in sections 38–43 are scheduled to be removed. Auburn will communicate directly with affected season ticket holders and provide a clear, personalized process for selecting new seats or exploring premium opportunities.
Your renewal process will remain the same. All fans will benefit from improved concourses, additional restrooms, expanded concessions, new entry points, and enhanced stadium operations. If you are interested in exploring new premium opportunities, you will have the chance to do so as offerings are released.
Yes. The project has been developed in full collaboration between Auburn Athletics and Student Affairs, ensuring it serves both groups in a meaningful and intentional way. Designed as a 100% / 100% facility, the building will fully support Auburn Athletics on gamedays and during athletics-related use, while serving Student Affairs and the broader student body on all other days. This approach maximizes the impact of the space, creating a shared asset that is active, purposeful, and fully utilized year-round.
The project introduces 3,350 new premium seats and experiences, along with new general admission and standing-room-only (SRO) areas, creating a more dynamic and flexible seating mix within Jordan-Hare Stadium. These additions are designed to enhance the overall fan experience while maintaining or potentially growing the stadium's overall capacity. As part of this transformation, approximately 3,000 traditional bleacher seats in the north end zone will be replaced with these new offerings.
The total project cost is approximately $305 million. Funding will come from philanthropic support, premium seating revenue, and related annual revenue streams. The Ever Auburn capital campaign will guide philanthropic investment in the Jordan-Hare North Project and future Athletics initiatives. These gifts help Auburn meet rising demand for premium experiences while strengthening the long-term foundation of Auburn Athletics.
Pricing for premium seating will vary based on the type of space, location, amenities, and number of seats. Auburn is finalizing pricing models that reflect the elevated experience offered in each new area, including clubs, loge boxes, suites, and field-level spaces. Donors will receive clear information on seat pricing, capital gift requirements, and philanthropic credit as offerings become available. Fans who complete the interest form will be among the first to receive detailed updates.
A modernized Jordan-Hare Stadium is essential to Auburn's long-term competitiveness. Revenue generated from premium seating and enhanced fan experiences directly supports all Auburn student-athletes across every sport. The project also expands student-life space, improves campus infrastructure, and strengthens Auburn's ability to recruit, retain, and support student-athletes in a rapidly changing environment.
Fans and donors interested in premium seating opportunities can complete the interest form. Auburn Athletics and Tigers Unlimited will provide personalized guidance as seating options, pricing, and timelines are finalized.
